I was in Walmart earlier today, in the express line behind a thin, tall, high-school aged guy. The cashier scanned his bottle of vitamins, then asked for some ID. He said he didn't have any, so the cashier voided the item. I don't know exactly what was in the bottle, but the packaging was shiny gray, black and red. I'm guessing it was some kind of muscle-building supplement.
The cashier rang up the other two items: Men's Health magazine and Hawiian Tropic tanning oil.
Based on these three items, I created this guy's story-- young, thin, insecure about his body given the muscled messages he sees in the media. Wants to be bigger, stronger, and tanner.
It reminded me of myself at 16-- buying Seventeen magazine, Cover Girl eyeshadows, and cans of Slim-Fast.
Somehow, this isn't the equality we should want.
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1 comments:
I think magazine covers are fascinating. Based on this, guys should want a good career, bigger muscles, and to get laid. I don't have one with me, but what's the latest Cosmo cover? I wonder what the differences are. And is Cosmo the right comparison?
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